Basic Info

TOTEM is Ireland’s award winning leading B2B branding agency, dedicated to helping companies unlock their true market potential.

Based in Dungarvan, Cork and Dublin, we specialise in brand positioning, reputation management, and digital transformation for businesses in regulated, technical, and service-driven sectors. We work with companies in growth stages, looking at exit strategies, or those who need to stand out in a competitive market.

Why work with us

What We Do

We collaborate with ambitious organisations to:

Define and communicate their unique value

Build and protect brand reputation

Create digital experiences that reflect expertise and attract ideal customers

Our approach is deeply strategic and highly personal - rooted in research, driven by creativity, and focused on measurable results.

Why TOTEM?

We bring decades of experience and industry insight, trusted by market leaders who demand clarity, impact, and authentic connection with their audiences.

If your business is ready to stand out, strengthen trust, and drive sustainable growth, let’s talk about how TOTEM can help.

Clients (2)

Camida is all about Perfect Chemistry, maintaining amazing relationships with suppliers and customers to supply specialized chemicals to a wide range of industries globally. read more

Aton is dedicated to changing how medicines are researched and developed. Safer therapies, for better outcomes. Our leading-edge companies, each deploying a specialism, work in synergy in... read more

Brochure

Video

Company focus

Services

Professional Services

Marketing & Advertising

Industries

Biotechnology

Chemicals

Healthcare

Offshore Wind

Pharmaceutical & Biopharmaceutical

Pharma-Life Science Lab

Artificial Intelligence

Energy

Tourism

Wind Energy

Projects or Case studies (2)

Eurofins PSS Web Development - International Microsites

November 2023 - January 2024

To meet Eurofins PSS needs, global and local, TOTEM designed a simple and solid but flexible structure for the website. A central core site highlights the PSS global mission to provide pharma laboratories with innovative, high-quality analytical, research and advisory services. From this solid core site sits a flexible structure, allowing for a series of microsites – one for each country where PSS operates. The content for each microsite is then tailored for that country allowing PSS move up the search rankings for prospective hires and clients alike, in each respective country, across Europe. TOTEM shaped a visual approach that applied a clean, minimalist design aesthetic to reflect the nature of the multinational pharma and life science customers PSS partners with, as well as a messaging strategy that encapsulated the PSS philosophy of – Find great people, take great care of them, and they in turn will take great care of our clients. WEBSITE DESIGN

ATON Rebrand - formerly Hybrigenics Pharma

August 2023 - January 2024

2024 Transform Awards Europe Winner... Following TOTEM’s name creation process, Hybrigenics Pharma became Aton (the sun, ancient Egypt). A metaphor for the group’s central role as guiding light and sustaining influence at the heart of an ecosystem. The group’s collaborating life science companies, each with diverse skills and technologies. With the Aton name trademarked, TOTEM created a visual identity to bring the strategy to life. A confident word mark, with its emblematic ‘o’, symbolises the constituent parts — diverse individuals and businesses, unified as one team. To this, TOTEM added a new tagline, ‘Turn research into medicines.’ A direct promise, and a clear articulation of the group’s purpose. The new visual identity works in harmony with the narrative and ‘tone of voice’ for the new brand. This gives Aton the toolkit needed to be distinctive and clearly express themselves to their different audiences. BRAND IDENTITY | NAMING | POSITIONING | PROMISE | WEBSITE DESIGN

Contacts

Peter Grogan

Business Growth Consultant

Oren Byrne

Director