Basic Info

Core Optimisation is one of Ireland’s leading Digital Transformation and Growth agencies and is based in Shannon, Co Clare. It was founded in 2015 by Caroline Dunlea and David Brett and currently has 54 staff working across key digital transformation, performance and strategy projects in Ireland and the UK.

We deliver performance and growth marketing services including SEO, PPC, Paid Social and Data Analytics and Measurement for over 60 SME and Multinational clients across Retail, Hospitality, Events, B2B and Financial Services sectors. The digital transformation wing of the business has developed a bespoke Digital Maturity Tool that is used in delivering major projects including the ongoing project management and coordination of the multi-million euro Digital that Delivers Programme for Failte Ireland a trailblazing project aimed at improving digital maturity and efficiency of the visitor experiences sector in Ireland.

We are 2024 Google Premium Partner, a Meta Marketing Partner, a Digital Business Ireland Partner and have been recognised as a Deloitte Technology Fast 50 Ireland company in 2022 & 2023.

Clients (9)

Kilkenny Design

Kilkenny Design: Ireland's premier shop for gifts, jewellery, home decor, and fashion. Featuring premium Irish handcrafted products, local designers, and an award-winning restaurant. read more

Fáilte Ireland

Fáilte Ireland, the National Tourism Development Authority, supports the Irish tourism industry by providing practical business supports and advice to enhance the management and marketing of... read more

UNVERIFIED

IHEED HEALTH TRAINING LTD

iheed is an online medical education company, built by doctors and healthcare professionals, for doctors and healthcare professionals. iheed designs develops and delivers online university a...

UNVERIFIED

Riverdance

Riverdance is a global phenomenon that celebrates Irish dance, music, and culture. With over 25 million live viewers and a television audience of over 2 billion, Riverdance is a fusion of tr...

Video

Company focus

Services

Professional Services
Marketing & Advertising
Professional Training & Coaching
Travel & Hospitality
Travel Tech
IT Services
Digital Transformation and Modernisation

Industries

Accounting
Apparel & Fashion
Aerospace
Banking
Commercial Real Estate
Computer Software
Consumer Goods
Consumer Services
Cosmetics
Education Management
E-learning
Entertainment
Environmental Services
Events Services
Financial Services
Food & Beverages
Government Administration
Healthcare
Hospitality
Information Technology and Services
Insurance
Legal Services
Leisure, Travel & Tourism
Local Authorities
Luxury Goods & Jeweller
Marketing and Advertising
Media
Restaurants
Retail
Staffing and Recruiting
Telecommunications
Advertising
Alternative Energy
Artificial Intelligence
Communications
Consultancy
Digital Marketing
Energy
Engineering
Fashion Industry
Public Administration
Public Transport
Sales & Sales Enablement
Tourism
Universities
Utility Companies

Contacts

Caroline Dunlea Avatar

Caroline Dunlea

CEO

Kieran O'Brien Avatar

Kieran O'Brien

Director of Marketing & Communications

Social Media