Kinset is a Dublin-based SaaS company that powers the infrastructure for connected products. Its platform structures product and supply chain data into machine-readable formats, assigning each product a unique digital identity using GS1 Digital Link standards, connecting physical goods to verified, real-time data from raw materials through to end of life. Working with brands and manufacturers across the full spectrum of consumer goods, from fashion and cosmetics to furniture and electronics, Kinset enables brands to upgrade from barcodes to GS1 digital links, enables the creation of Digital Product Passports, supply chain traceability, and compliance with emerging EU regulations including ESPR.

Why work with us

From smart labels to full Digital Product Passports on one platform. Start with GS1 Digital Link and scale into complete DPP compliance without switching systems.

Get ahead of regulation, not caught by it. Build the data infrastructure now so ESPR compliance is ready before it becomes mandatory.

Structured data, not just claims. Every product is linked to real evidence, certifications, batch records, test results, so compliance is verifiable, not just stated.

Built for real supply chains. Data is captured at source by suppliers and reused across products, brands, and channels, eliminating duplication and reducing cost.

Built on global standards. GS1 Digital Link ensures your product data is interoperable across retail, logistics, and regulatory systems worldwide.

Built for where retail is going. Products that carry data, interact with systems, and support the next generation of commerce.