At Continuum we unlock new revenue from existing payment costs, thereby benefiting consumers, merchants and our payment partners. Our multi-currency technology solutions enable merchants to reclaim lost foreign exchange margin while increasing customer conversion and your average transaction value. We recognise that while pricing in local currency is important, allowing your customers to pay in local currency is essential. Offering your customers the ability to switch from pricing currency to their preferred payment currency on the ‘path-to-payment’ will see increased browse-to-buy conversion rates of up to 20% and increased ATV of c. 8%.