Hello!
Lovely to meet you. I'm Aimee, the Founder & CEO of Sculpted by Aimee, and Sculpted: The Academy, makeup artist, magazine columnist and TV beauty segment presenter.
In November 2016, I launched Sculpted by Aimee, now a multi award-winning makeup and skincare brand with over 140 products. In just seven years, we are now available in over 630 physical doors across 3 countries, and ship to 66 countries via sculptedbyaimee.com/sculptedbyaimee.co.uk
You can find us at our 4 own stores (2 flagships) on Grafton St Dublin, Kildare Village, Victoria Square Belfast, and London Carnaby. We're also in Boots UK and Selfridges, with even more retailer partners confirmed in 2025.
I launched Sculpted by Aimee straight out of college and bootstrapped it myself out of sheer passion for the product and belief in myself. As an artist, I want everyone to love the way they look and with ease. I believe you can apply a little, very easily and feel great...it doesn’t have to be more complicated than that.
At Sculpted, our ethos is Make-up Made Easy, Skincare Simplified.
We make it quick and easy to find your glow, with a few products you totally love and know how to use. With Sculpted, there are no more overcomplicated routines - just easy-to-use products that make beauty fun. All our products are also good for your skin, kind to the planet and cruelty-free.
Here are some pillars we live by:
- We empower our community: through effortless, easy-to-use products that get you from A to B.
- We educate our consumer: with simple, beauty know-how that helps boost confidence and understanding.
- We have fun with beauty: No Rules. No Pressure. We don't take ourselves too seriously here!
We're a beauty brand on a mission...
We’re a beauty brand on a mission and we’re only just getting started. We continue bridge the gap between the minimalist and the beauty obsessed - so that everyone can enjoy beauty to it's fullest. We hope you will join the millions in our friendly community, discovering the many ways to get involved with Sculpted and following our #filterfreefaces and #5minuteface movements.
Some other lovely things to mention...
Named on the prestigious list of rising beauty brands at the Future50 Awards 2025
Irish Times; 50 people to watch in 2021
Young Businesswoman of the Year at the Image PwC Businesswoman of the Year Awards
Winner of the Emerging Category at the EY Entrepreneur of the Year Awards
IMAGE Beauty Entrepreneur of the Year
Tatler Women of the Year Award - Entrepreneur category
CEW (Cosmetic Executive Women) UK Young Achiever Award
Some words that have been written about us...
'There’s nothing makeup artist Aimee Connolly can’t do' - Glamour UK
'She probably thinks I have a crush on her because I've raved about her so much'. - Sunday Times STYLE
'She’s only half way through her twenties and Aimee Connolly’s already laid the groundwork for a business empire with two beauty startups'- IMAGE
'Regular readers will know we love Aimee Connolly’s eponymous brand'. - SheerLuxe
'The entrepreneur’s eponymous brand Sculpted by Aimee is just five years old but regularly tops the retailer charts'. - Irish Examiner
'Aimee Connolly officially launched her brand in the UK in 2020 and when I say it was the best thing to happen to me, I really mean it.' - Cosmopolitan
'This is a brand that deserves its growing cult status.' - Harper’s Bazaar
Why work with us
1. Expertly Designed
Sculpted by Aimee was founded by Aimee Connolly, a professional makeup artist with years of industry experience. Every product is thoughtfully created with real-world expertise, ensuring performance, quality, and ease of use.
2. Skin-Loving Formulas
Unlike many competitors, Sculpted by Aimee prioritises skincare-infused makeup. Ingredients like hyaluronic acid, niacinamide, and SPF protection mean products not only enhance but also nourish and protect the skin.
3. Inclusive & Versatile Range
The brand offers hardworking, multitasking beauty essentials that are designed to do more. Through innovation and multi-functional beauty solutions we range from beginner friendly to pro-approved - there is something for everyone. Sculpted by Aimee also caters to all ages and skin tones, with universally flattering products.
4. Easy-to-Use & Time-Saving
Sculpted products are made for busy beauty lovers. Being both high performance and low maintenance, we promise quick, effortless application. Think cream-based textures, blendable formulas, and all-in-one solutions. It's fuss-free, feel-good beauty that takes you from A to B - whatever that may be!
5. Award-Winning & Industry Recognised
Sculpted by Aimee has received multiple beauty awards, solidifying its reputation for high-quality, innovative products that customers and industry experts love.
6. Ethical & Sustainable Commitment
The brand is proudly cruelty-free and vegan-friendly, with a strong focus on sustainable packaging and responsible sourcing—an important consideration for today’s conscious consumer.
7. Exceptional Customer Experience
With a dedicated customer support team, personalised online shade-matching tools, and engaging masterclasses, clients receive expert guidance tailored to their needs.
8. Irish-Owned & Independent
Supporting Sculpted by Aimee means backing an Irish, female-founded business that values authenticity, community, and innovation in the beauty industry.
