Sadie’s Secrets is an innovative Irish beauty brand founded by Jill Keogh, inspired by her grandmother, Sadie. The company specializes in at-home beauty solutions, with a focus on high-quality, easy-to-use products designed to enhance natural beauty. Their flagship product, an anti-aging eyebrow tint, has gained significant recognition and was voted Product of the Year by Evoke Magazine in 2024.
Expanding beyond brows, Sadie’s Secrets now offers a range of beauty and skincare solutions, including their latest innovation—a cooling menopause skincare stick. Designed to provide instant relief, this product caters to women experiencing temperature fluctuations and skin discomfort during menopause.
With a mission to empower individuals to look and feel their best at any stage of life, Sadie’s Secrets continues to develop innovative, effective, and accessible beauty solutions. Their products are available online and in select retailers, including Brown Thomas, Arnotts, and Avoca.
Why work with us
Sadie’s Secrets stands out in the beauty and skincare industry due to its commitment to innovation, quality, and authenticity. Here’s why partnering with Sadie’s Secrets is a smarter choice compared to competitors:
1. Unique, High-Demand Products
Sadie’s Secrets doesn’t just follow trends—it creates them. With award-winning, solution-focused products, such as the anti-aging eyebrow tint and the cooling menopause skincare stick, the brand taps into underserved markets, ensuring high demand and customer loyalty.
2. Trusted Irish Brand with a Personal Story
Unlike many mass-market competitors, Sadie’s Secrets is a homegrown Irish brand with a strong, personal story behind it. Inspired by founder Jill Keogh’s grandmother, Sadie, the brand connects deeply with its audience, creating an emotional connection that fosters customer trust and loyalty.
3. Premium Yet Accessible
While competitors may offer high-end beauty products at premium prices, Sadie’s Secrets strikes the perfect balance between luxury quality and affordability, making its products accessible to a wide customer base without compromising on performance.
