Since 1975, Plusvital has pioneered in equine supplementation, leading the field with scientifically formulated products that enhance the health, performance, and overall wellbeing of horses at every stage of life and training.

A family-owned, second-generation Irish company, Plusvital was founded by Denis O’Brien Sr., who established the business on the principles of “trust, integrity, and long-lasting partnerships” — values proudly continued today by the O’Brien family and the dedicated Plusvital team.

Why work with us

With five decades of dedication to equine nutrition, Plusvital combines cutting-edge research with premium, carefully sourced ingredients to create supplements tailored to the unique needs of performance, breeding, and leisure horses. Trusted formulas support stamina, recovery, digestion, coat health, and joint care, helping horses around the world thrive. Whether for elite competition or daily wellness, Plusvital ensures your horse has the nutrition needed to perform and feel their very best.

Our global trading partnerships date back over 40 years, beginning with a longstanding collaboration in Japan in the 1980s. Throughout the 1990s, we expanded into the UK, Saudi Arabia, and across Europe, followed by more recent partnerships in the USA and Australia. We are honoured to bring this enduring commitment to excellence in equine care to horse owners, trainers, and veterinarians in your region.

The current Plusvital range spans 32 expertly crafted products, now showcased in our newly refreshed labels as part of our brand evolution.