Hi, I’m Arto Laakso, the founder of Speciaali a growth-focused advertising agency with a strong foothold in Ireland, Finland, and Brazil. With a digital marketing career that began in 1993, I bring over 30 years of hands-on experience at the forefront of digital transformation, branding, and performance marketing. As an early adopter of internet technologies and online communication, I’ve helped shape the digital landscape from its infancy to the data-driven, AI-enhanced world we live in today.

I serve as a strategic force behind client success stories across e-commerce, local services, SMEs, and retail industry. My work spans OVO/SEO/SEM strategy, conversion optimization, content automation, and business growth marketing. My approach combines technical depth, analytical thinking, and creative storytelling, always tailored to business goals and real-world results.

We’re part of the international Speciaali Group and we specialize in helping small and medium-sized businesses grow faster, smarter, and more sustainably in both local and global markets.

At Speciaali, we don’t believe in flashy marketing that looks good but doesn’t convert. Our mission is to help you grow sales by improving the things that actually matter, your online visibility, your ability to reach the right people at the right time, and how well your website or store turns visitors into customers.

We work in English, Finnish, and Portuguese and actively serve clients across the EU, UK, USA, and South America, but our heart is very much in Ireland, where we’ve helped countless local businesses take the next big step in their digital journey.

Growth Marketing That Works

Growth marketing is more than just ads or social media posts, it’s a mindset. It’s about understanding your sales goals and building a digital strategy that helps you hit them, repeatedly and predictably.

We take the time to understand your business, your product, and your customer journey. Then we apply the right mix of digital tools to help you grow, whether that’s setting up Facebook and Google Ads campaigns, designing conversion-optimized landing pages, or building email marketing funnels that nurture leads into buyers.

Our campaigns are data-driven from day one. We test, learn, and optimize as we go. This helps us make sure every euro you spend brings real value to your business. You won’t get vague metrics from us, we focus on real-world outcomes like leads, sales, and long-term customer value.

Online Visibility Optimization (OVO)

You’ve probably heard of SEO and online ads, but we do something broader and more powerful. We call it Online Visibility Optimization (OVO).

OVO is our signature strategy that goes beyond traditional digital marketing. At Speciaali, we don’t just help people find you on Google, we make sure your business is visible in every digital space that matters. That might mean showing up in search results, being recommended on niche platforms, dominating social media, or tapping into other high-traffic sources your competitors haven’t even considered.

It’s about finding every possible way to increase your visibility, drive traffic, and attract the right kind of attention. And because the digital world changes fast, our OVO strategy is always evolving, so you can stay one step ahead.

Conversion-Focused Strategies

We believe that getting traffic is only half the job. If visitors land on your website and don’t take action, you’re losing money every day.

That’s why we put just as much focus on what happens after the click. We review your website or ecommerce store like a real customer would. Is the message clear? Is the value obvious? Are there any barriers that might cause a customer to drop off before buying?

We then help you fix those weak points, whether it's simplifying your sales message, improving your site design, speeding up your pages, or reworking your checkout flow. These small changes can make a huge difference to your sales numbers.

Built for Irish SMEs

Many Irish businesses want to grow online but aren’t sure where to start or worse, they’ve already tried but didn’t get the results they hoped for.

That’s where we come in. We’re not just another agency that speaks in buzzwords. We’re hands-on, approachable, and focused on real business outcomes.

We’ve worked with local shops trying to sell nationwide, Irish ecommerce brands looking to break into the UK and EU markets, B2B companies wanting to generate more leads, and manufacturers aiming to expand internationally.

Our strength lies in working with SMEs who are ready to grow, but need help building the right systems and strategies to make it happen.

How We Work

Every client is different, and so is every project. That’s why we build flexible service models to match your needs and budget.

You might need a one-off website audit, a complete digital overhaul, or ongoing campaign management. You might want to keep things in-house but need expert guidance or training. We offer it all.

We work remotely and in-person, with ongoing client relationships across Dublin, Cork, Galway, and Limerick, as well as international clients in Brazil, Portugal, the UK, and the United States.

Our process is collaborative, transparent, and backed by years of experience. We work closely with your team and local partners when needed. And when you don’t have the time, we handle it all for you.

International Reach, Local Roots

We serve clients in:

• Ireland (main base of operations)

• United Kingdom

• Finland

• Portugal

• Brazil

• United States

• Across the EU

Our network includes designers, developers, translators, and platform specialists in each region, allowing us to adapt campaigns quickly to local language, culture, and buying behavior.

In Ireland, we understand the unique challenges of rural versus urban business, how Irish consumers search and shop, and how to structure content and ads to comply with both Irish and EU standards.

When it comes to international expansion, we help Irish businesses test new markets without wasting budget. We offer soft-launch campaigns, audience research, and localized content so you can see where your product or service fits best before you scale.

Services We Offer

Here’s what we can help you with:

• Growth marketing strategy and implementation

• Online visibility optimization (OVO)

• Paid digital advertising (Google Ads, Meta, TikTok, YouTube, Pinterest)

• SEO and content strategy

• Website and ecommerce store optimization

• Conversion analysis and landing page design

• Multilingual campaign management

• Local and international market entry planning

• Analytics, tracking, and performance reporting

• Email and marketing automation

• Graphic design, branding, and ad creatives

• Ecommerce platform support (Shopify, WooCommerce, WordPress)

Why Choose Speciaali?

• ✅ Over 30 years of combined experience

• ✅ Certified Google and Meta marketing partners

• ✅ Active across 3 continents, multilingual team

• ✅ Affordable and scalable for SMEs

• ✅ Real focus on outcomes, not fluff

• ✅ Trusted by international clients in manufacturing, ecommerce, fashion, retail, and construction

Let’s Grow Your Business

If you’re an Irish business owner looking to grow your sales, reach new markets, or finally make digital work the way it should, we’d love to talk.

Whether you're just starting your digital journey or looking to scale further, we’re here to help you build smarter strategies, better campaigns, and a stronger future for your business.

Visit our website or get in touch directly, we’re always happy to chat.

Let’s build something exceptional together.

Why work with us

If you’re an Irish business owner looking to grow your sales and make your marketing actually pay off, you’re in the right place. Speciaali isn’t your average marketing agency. We don’t just “do ads” or “run campaigns”, we help businesses grow. And we measure success by your real-world results: actual leads, actual sales, and actual growth.

Let me tell you what makes us different and why our clients choose to stay with us year after year.

We Focus on What Really Matters

Most agencies will tell you how many clicks you got. We’ll tell you how many sales you made.

Clicks and impressions are nice, but they don’t pay the bills. At Speciaali, we focus on outcomes that actually matter to your business:

• How many phone calls did you get?

• How many submit forms were sent?

• How many products were sold?

• How many people walked into your store because of your ad?

• What was your actual Return on Ad Spend (ROAS)?

• What was your overall Return on Investment (ROI)?

That’s what we care about. And that’s what we track. We’ve built entire systems around making sure every euro you invest in marketing comes back with friends.

Proven Sales Growth: 20–50% Per Year

Our clients don’t just “do better”, they grow significantly.

Most of our long-term partners see average sales growth of 20% to 50% per year after working with us. That’s not an empty promise. It’s what happens when your marketing is working the way it should. When you have better visibility, a clearer message, and stronger systems to turn interest into income.

We don’t believe in short bursts of success. We focus on repeatable, sustainable growth. It’s why our clients stay with us and keep expanding year after year.

We Speak Your Language

We know that many Irish business owners are tired of marketing jargon. So let’s skip the nonsense.

When you work with Speciaali, you won’t get overwhelmed with dashboards full of metrics you don’t understand. Instead, we’ll give you a clear picture of what’s working, what’s not, and where we’re going next.

You’ll always know:

• How much you’ve invested

• What that investment has delivered

• What we’re doing to improve it

We’re here to be your growth partner, not just your “marketing team.”

We’re Built for Irish SMEs

Whether you’re a family-owned business in Limerick or a fast-growing eCommerce brand in Dublin, we understand the challenges you face.

We’ve worked with Irish businesses of all shapes and sizes from local retailers to international exporters and we’ve helped them all improve their digital sales, reach new customers, and strengthen their bottom line.

We work closely with your team, your goals, and your budget. We don’t believe in one-size-fits-all packages. Every business is different, and we build custom solutions that fit what you actually need.

The Speciaali Method: From Visibility to Conversion

Here’s how we typically help our clients grow:

1. Get Found

First, we make sure your ideal customers can actually find you online. That includes search engines (Google), social media platforms (Meta, TikTok, LinkedIn), and all the other places where attention lives.

2. Stand Out

Next, we fine-tune your messaging, branding, and offer. You’ll look more professional, more trustworthy, and more appealing so people don’t just scroll past.

3. Convert Better

We make your website or online store work harder. That means easier navigation, clearer calls to action, and more reasons for people to take the next step, buy, book, call, or visit.

4. Track and Improve

Finally, we set up robust tracking systems. We monitor everything: ad performance, visitor behavior, cost per lead, and sales growth. We use that data to constantly improve.

We’ve Helped Companies Like Yours

We’ve worked with both big names and hidden gems across Ireland and internationally.

We’ve helped:

• A nationwide retailer grow online sales by over 50% in under 12 months

• An established manufacturer break into three new European markets

• A fashion brand expand from a local boutique to a global ecommerce player

• A construction company generate new B2B leads through smarter digital visibility

• A training provider triple their monthly sign-ups with targeted campaigns

Each project was different. But the goal was always the same: real growth.

Why Our Clients Stay

Here’s why so many businesses stick with Speciaali for the long haul:

• We’re honest and transparent

• We deliver what we promise and more

• We care about your business like it’s our own

• We’re not afraid to challenge the status quo

• We never stop learning, testing, and improving

When your marketing actually works and brings in measurable sales, it becomes an investment, not a cost. That’s what we aim for every single time.

We’re International, But Local Too

Speciaali is proudly rooted in Ireland, with offices in Dublin and a team that knows the local market inside and out. But we’re also part of a wider international network, with strong operations in Finland, Brazil, the UK, and across the EU and US.

This gives us a unique edge. We can help Irish companies expand abroad, run multilingual campaigns, and localize their message for new markets. Whether you’re targeting Belfast or Dublin, we’ve got the tools and the people to help you do it right.

A Few Things We Don’t Do

To be clear, we’re not for everyone. If you’re just looking for “cheap clicks” or to boost vanity numbers, we’re probably not the right fit.

We don’t do:

• Empty metrics like “reach” that don’t translate to action

• Overpromising and underdelivering

• Cookie-cutter marketing templates

• Set-it-and-forget-it campaigns

We do real strategy, real implementation, and real results.

Let’s Talk About Your Growth

If you’re reading this, chances are you’re serious about taking your business to the next level. Maybe you’ve tried a few campaigns that didn’t work. Maybe you’ve felt stuck. Or maybe you’re doing well, but know there’s more potential.

We’d love to hear your story. And we’d love to show you what’s possible when marketing is done right.

Let’s have a no-pressure chat. We’ll take a look at where you are now, where you want to go, and what it would take to get there. No strings attached.

Visit our website and send us a message, or just give us a ring.

You’ve got a great business. Let’s make sure more people know about it and more customers choose it.